Contextualization B2B (Business-to-Business) SaaS (Software as a Service) is one of the most prevalent business models in the tech industry. Its scalability, recurring revenue model, and potential for high growth make many B2B SaaS businesses viable acquisition targets. B2B SaaS companies typically fall into two categories: horizontal and vertical . Horizontal SaaS involves generalist products that address widespread needs—think Salesforce or Shopify. Vertical SaaS, on the other hand, focuses on niche markets, offering specialized solutions tailored to specific industries. Examples include Guidewire for the insurance sector. While horizontal SaaS models have dominated historically, vertical SaaS is an emerging trend with growing investor interest. Pillars Of Investments Let’s break down the B2B SaaS market into five pillars: Clientele, Product, Market Dynamics, Business Operations, and The Team. Clientele Understanding the customer base is paramount to evaluating any i...
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